Driving Profitable Growth Through Performance Marketing
Nitin Kumar Bhati
I help businesses scale faster with ROI-driven paid media, data-backed strategies, and full-funnel marketing across Google, Meta & LinkedIn.
👉 From clicks to conversions to customers.
📍 Greater Noida, India
📞 +91-9717159455
📧 nkb121997@gmail.com
🔗 LinkedIn: nitinkumarbhati
Digital Marketing Manager | Performance Marketer | Growth Strategist
💼 PROFESSIONAL EXPERIENCE
August 1, 2025
🔹 Digital Marketing Manager (Performance Marketing)
BostMyBusiness | Aug 2025 – Present
As a Digital Marketing Manager, I lead end-to-end performance marketing initiatives with a strong focus on ROI, scalability, and lead quality across multiple digital channels.
Key Responsibilities & Impact:
Planned, executed, and optimized full-funnel paid media strategies across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other performance platforms.
Owned budget planning & allocation across channels to maximize ROAS while maintaining target CPL and CAC.
Implemented advanced audience segmentation, retargeting funnels, and lookalike strategies to improve conversion efficiency.
Led A/B testing initiatives for ad creatives, copies, landing pages, and CTAs to continuously improve CTR and CVR.
Collaborated closely with design, content, and development teams to create conversion-optimized landing pages.
Set up and monitored GA4, Google Tag Manager, and Looker Studio dashboards for real-time performance tracking and reporting.
Delivered actionable insights & weekly/monthly performance reports to stakeholders for data-driven decision-making.
Scaled high-performing campaigns while controlling ad fatigue and cost fluctuations.
Focus Areas:
Performance Marketing | Lead Generation | Funnel Optimization | Analytics | ROI Scaling
August 1, 2025
May 1, 2025
🔹 Senior Digital Marketing Executive
BostMyBusiness | May 2025 – Aug 2025
In this role, I worked at a strategic and execution level, managing multiple clients and campaigns simultaneously.
Key Responsibilities & Achievements:
Managed SEO, PPC, and social media marketing campaigns for B2B and service-based clients.
Conducted in-depth keyword research, competitor analysis, and search intent mapping to improve SEO performance.
Implemented email marketing campaigns and lead nurturing flows, improving lead quality and engagement rates.
Optimized Google Ads and Meta Ads campaigns to reduce CPL and improve lead relevance.
Coordinated with internal teams to align creatives and messaging with campaign objectives.
Tracked campaign performance using GA4 and Excel-based dashboards.
Focus Areas:
SEO Growth | PPC Optimization | Email Marketing | Lead Quality Improvement
May 1, 2025
December 1, 2024
🔹 Digital Marketing Executive
BostMyBusiness | Dec 2024 – May 2025
This role strengthened my foundation in performance execution and campaign optimization.
Key Responsibilities & Contributions:
Executed lead generation and brand engagement campaigns across paid and organic channels.
Assisted in creating and managing ad accounts on Google Ads and Meta platforms.
Worked closely with designers to develop high-performing creatives and ad copies.
Supported landing page optimization efforts to improve conversion rates.
Monitored daily performance metrics and suggested optimizations based on data insights.
Helped improve client acquisition and engagement through consistent optimization efforts.
Focus Areas:
Campaign Execution | Creative Collaboration | Performance Tracking
December 1, 2024
January 1, 2023
🔹 Digital Marketing Inten
BostMyBusiness | Jan 2023 – Nov 2024
As a Digital Marketing Intern, I built a strong foundation across multiple digital marketing verticals.
Key Responsibilities & Learnings:
Assisted in SEO optimization (on-page & off-page) activities, including content optimization and backlink analysis.
Supported PPC campaign setup, keyword research, and bid optimization.
Helped track and analyze campaign performance using Google Analytics and reporting tools.
Conducted market and competitor research to support campaign planning.
Prepared performance reports and insights for senior team members.
Focus Areas:
SEO Basics | PPC Support | Analytics | Research & Reporting
January 1, 2023
#1
🧠 Marketing Strategy & Consulting
Full-funnel marketing strategy & campaign planning
Channel-wise budget allocation & growth roadmap
Performance audits, insights & scaling recommendations
#2
Performance Marketing & Paid Media
I plan, execute, and scale ROI-driven paid advertising campaigns that focus on generating high-quality leads and profitable growth.
Platforms Covered:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Quora & Pinterest Ads
What I Deliver:
Full-funnel paid media strategy (Awareness → Conversion → Retention)
Campaign setup, optimization & scaling
Audience targeting, retargeting & lookalike strategies
Continuous A/B testing for ads & creatives
ROAS, CPL & CAC-focused optimization
#3
Conversion Rate Optimization (CRO)
Driving traffic is not enough — I focus on turning visitors into leads & customers.
Key Activities:
Landing page audits & optimization
Funnel analysis & drop-off reduction
CTA, form & UX optimization
Heatmap & user behavior analysis
A/B testing for conversion improvement
Outcome: Higher conversion rates with the same ad spend.
#4
Analytics, Tracking & Reporting
I build data-driven marketing systems to track what truly matters and enable smarter decisions.
Tools & Capabilities:
GA4 setup, configuration & events tracking
Google Tag Manager implementation
Looker Studio dashboards
Custom KPI tracking (ROAS, CPL, CAC, LTV)
Outcome: Clear visibility into performance & ROI.
#5
Website & Landing Page Development
I design and optimize conversion-focused WordPress websites and landing pages aligned with performance goals.
What I Offer:
WordPress website development
HTML website development
Landing page creation for ads
Lead capture forms & tracking setup
Outcome: Websites that convert traffic into measurable results.
#6
Email & Lead Nurturing
I create targeted email campaigns & automation flows to convert leads into customers.
Services Include:
B2B & B2C email marketing
Lead nurturing sequences
Segmentation & personalization
Campaign performance tracking
Outcome: Higher engagement, improved lead quality & better conversions.
#7
SEO • AEO • GEO
SEO: On-page, off-page & technical SEO for higher rankings and organic growth
AEO: Optimized content for AI search, featured snippets & voice queries
GEO: Local & location-based optimization (GBP, local keywords, citations)
#8
🎥 UGC Video Creation with AI Expertise
AI-powered UGC videos built for ads, reels & conversions
High-impact short-form videos optimized for every platform
Creative, scalable & performance-driven video production
01
3+ years hands-on experience in performance marketing & growth campaigns
02
Strong analytical mindset with expertise in GA4, reporting & optimization
03
Proven ability to manage budgets, improve ROI & deliver measurable results
Testimonials
What My Clients Say?
“If you want someone who speaks through results, Nitin is your guy. Not only did he generate high-quality leads for our brand, but he also took our profitability to a whole new level. Delivering a 6x ROAS is no small feat. I haven’t seen a better performance marketing strategist than him.”
“Nitin’s expertise in the Real Estate sector is unmatched. He helped us navigate the complex landscape of digital ads and delivered a phenomenal 3X growth in our property bookings and inquiries. If you are in Real Estate and want high-quality leads that actually convert, Nitin Kumar Bhati is the strategist you need. Exceptional results!”
“Nitin played a crucial role in scaling our education platform. He built a high-converting website, optimized our SEO for student enrollment, and implemented a precise tracking setup to monitor our lead funnel. His deep understanding of the education sector’s digital needs is impressive. Highly recommended for any institute looking to grow!”
